Last night, on the seventh floor of the New Museum, a slew of sleekly outfitted downtown New Yorkers gathered to celebrate the launch of a collection of six different limited-edition perfumes, called the Six Scents Fragrance Initiative. Sponsored by Soho boutique Seven New York, the collection includes customized fragrances courtesy of fashion designers Gareth Pugh (who was on hand last night playing host), Jeremy Scott, Preen, Alexandre Herchcovitch, Bernhard Willhelm, and Cosmic Wonder Light Source.

Spotted at the Hintmag.com/Seven New York/Grand Life party at the Tribeca Grand Hotel last night: former model-turned-fashion photog Ellen Von Unwerth cutting a rug with a long-locked blond fellow. (Attention Publicists: "Hosted by Threeasfour, Pleasure Principal, Hood By Air, and Kenzo Minami.") The crowd was refreshingly eclectic at this two-floor fête still kicking well beyond when this writer made her exit around 3 a.m. Attendees included fashionistas from every walk of life, as well as the slightly more sporadic men in suits. I spotted designer William Eadon and learned about a look he's in the midst of creating for his namesake unisex line, carried at Seven New York among other boutiques.