Zach Everson
October 27, 2009
I just spent five opulent days -- all expenses paid -- in China, courtesy of the Ritz-Carlton, Cathay Pacific, and Dragon Air. Because I blog. With traditional media outlets disappearing, luxury brands are retooling their PR strategies to target online writers. While the timing was a coincidence, the connection is real: the Ritz-Carlton's first online-only press trip departed the day after Conde Nast announced it was folding Gourmet. And new media outlets, like, oh, say, Thrillist, are sponsoring junkets of their own, putting more media types in the air but drawing more attention to the practice: a mini-scandal broke last week when it was reported that two freelance writers who attended the e-mail newsletter's recent JetMystery trip were contractually barred by their clients from accepting such freebies. As always, a media scandal begets media introspection.


Fortune has a slideshow up of the 33 best new business hotels. We've highlighted the ones we like:
The good nation of Denmark is in a
Shanghai is now the proud host of the highest hotel in the world -- the newly minted