Smoothmed founder Dr. Andrew Elkwood changes faces for a living, and now he’ll attempt his most ambitious nip/tuck yet—changing the face of plastic surgery. The doctor will see you now.
By Nick Haramis
Inside Smoothmed clinic, above.
This summer, around the corner from Bloomingdale’s, a new storefront overtook East 59th Street, and immediately, the Manhattan neighborhood looked more relaxed, youthful even. Smoothmed, the brainchild or Dr. Andrew Elkwood and his partner Dr. Michael Rose, is not unlike the convenience of, say, “McDonald’s or a quick oil change,” Elkwood explains. The first Botox clinic of its kind in the world—no appointment necessary!—Smoothmed might just be the next step in the evolution of constructed beauty.
BLACKBOOK: Had you noticed a demand for this?
DR. ANDREW ELKWOOD: In my own practice, nurses would always tap me on the shoulder, saying, “Mrs. Jones is here, can you fit her in?” But we were mixing short, quick things with longer procedures. Sometimes you just want to go in for an oil change, so they came up with Quick Lube. I shouldn’t use analogies like this. We had a little episode with heroin—wait, that didn’t come out right—a heroin comment.
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