Steve Lewis
July 27, 2009
I am not a frequent visitor to The Box, even though I live just a short walk away. The shows don't excite me much; in fact, what I have seen has had the opposite affect. However, I cannot deny the cultural impact the place has had on our town. In the jaded land of nightlife, The Box has redefined the model-bottle era. In its performance-based theatrical approach, it has shocked us into believing once again that if you think outside of the box in clubdom, you can achieve success. My problem with the bottle-model era is that it's never been over the top enough to excite me. It never pushed the envelop or culture. Having Lindsay Lohan, Paris, and a gaggle of lowbrow celebutantes, models, and promoters throwing napkins into the air to generic music is not greatness. Any night at the World, Studio, Area, Paradise Garage, or any of the classic joints was better than the best nights ever at Marquee, Tenjune, or Kiss & Fly. I am not knocking these clubs, as they are doing their formulated best to entertain their crowds. They are the product of these times and are a reflection of the attitude of their owners and the need to make money against impossible odds.


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