Steve Lewis
June 02, 2009
As the economy recovers and money becomes available, places that were long ago shuttered or recently deceased prepare for rebirth. Restaurants lay around like old chairs and sofas covered with white sheets like in an old horror flick. The biggest prize in my eyes is Plumm, that ripe spot on 14th Street with a ton of tradition. Nell Campbell had her infamous joint Nell's there back in the day. It became famous for charging everybody -- and I mean everybody -- door admission. Cher refused, got turned away, and the little gimmick turned the place into a hit overnight. In later years, I would go and listen to jazz bands and eat good food before the mayhem of the dance halls. Noel Ashman took the joint over and called it NA. Some said it meant "Nell's Again," but most thought it was a tribute to his own dapper self. Noel eventually closed NA and transformed it into Plumm, with a gaggle of celebrity investors including Chris Noth, Damon Dash, Samantha Ronson, etc. Plumm proved to be a bitter fruit, never really catching on with a crowd that spent enough money to pay the rent.

