Pauline Pechin
September 24, 2008
Diesel XXX -- not be confused with that unfortunate chrome-domed actor and his unfortunate secret agent movie -- is segueing from industrial clothing brand to international party starter, with a 24-hour global shindig on October 11. The intercontinental soiree will begin in Tokyo and successively stumble to Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London, and Sao Paulo. No New York unfortunately, except for the 5,000-person grand finale we've been granted along Brooklyn's scenic waterfront, hosted by that Mistress of Seduction, Joey Arias, and featuring performances from M.I.A., N.E.R.D, and Hot Chip.

With America going straight down the tubes, that move to Switzerland -- land of boundless serenity and effortless chic -- is looking better all the time. And since the ever stylish Zurich topped the Mercer Quality of Living Survey (New York placed a dismal 48th), it’s at least worth a serious scouting mission. Best of all, the legendary
The fifth edition of the