No one's entirely sure why James Franco would deign to grace daytime television through a two-month arc on General Hospital. More frustratingly, he remained rather tight-lipped when discussing his motives for his recent penchant for the small-screen with NYMag's Vulture. And finally, a teaser has been made available of his GH arc which promises chills, thrills, and endless moments of ham-handed acting. Moving us to ask, "Why, James Franco, why?"

Here are some guesses as to why Franco would lend his likeness to a soap:

1. He's researching a role for a movie and is contractually bound to secrecy.

2. The GH writers room has incriminating pix of the thesp.

3. Soap operas are hurting in these economic times. Franco's giving back, knowing well that the promise of himself should at least help spike the viewership of one of the industry's standbys.

4. Maybe he's bummed that one-time girlfriend Marla Sokoloff tied the knot before he did and looked gorgeous while doing so. And a torrid soap opera fling will help him get over his grief.

5. He's just doing it for the "love of the craft." Ha! Fooled you. No one ever does anything for the "love" of it these days.

6. Being a film star, author, supermodel, and part-time singer isn't enough. Franco has eyes for the world and after he conquers television, he'll follow another star's footsteps straight into the White House.