Later today, a congressional committee will hold a hearing on Comcast and NBC Universal's "transaction on diversity," but both companies are jumping the gun, vowing to become less racist ahead of time! What steps are these major media companies taking to become more integrated, you might ask? Are they hiring more black and Hispanic actors? Are they going to cast an Asian actor in a lead role? Will they stop posting "sort of racist, but weirdly maybe not because they were apparently put together by a black chef" Black History Month cafeteria menus? All these answers—and more!—after the break

Pffft. Nope! What are Comcast and NBC Universal actually going to do?

1. Comcast is adding two independently owned and operated cable networks to its systems every year for three years and at least half of them will have "substantial ownership by minorities." So, that seems half-hearted.

2. NBC Universal is committing to a major effort to identify minority buyers for Spanish-language LA station KWHY-TV. But, you know, it's divesting the station from its portfolio.

3. Both companies say they will establish four external "Diversity Advisory Councils" for African-American, Latino, Asian, Pacific Islander, and other communities. These will meet at least two times a year with company executives. The councils will each "develop a strategic plan related to diversity, with benchmark studies updated annually."

I don't want to contradict Magic Johnson, who says that NBC Universal's commitment to diversity "is long-term and real," but come on, these measures just seem like, ahem, token gestures. Identifying minority buyers for a station you're selling? Diversity councils? Annual benchmarks?

Look, there are many more racist companies than NBC, and in all fairness, they do have several diversity fellowship and recruitment programs for executives, writers, and other employees. But, until major media companies start to diversify the people they actually put in their media, until I hear they've made steps towards correcting their lack of diversity besides councils and vague "benchmarks," I'll be looking at them suspiciously.