Oh Leo, you precious rare gem, you. You can do no wrong, Leo, truly. Even this hilarious Japanese booze commercial just makes me love you more. Yes, with no exaggerated facial expression spared you have lured me into your ice-sculpting ways with this new campaign for Jim Beam. Totally adorable and suave as ever, DiCaprio’s commercials for the “cool bourbon” have made their way onto the web and you’ll truly enjoy this seventeen second clip and want to reach for a glass of something strong and cold yourself. The video won’t be airing in the US so these brief bits floating around in internet space are sadly all we get.

And as no stranger to commercials, also check out a bubblegum spot from DiCaprio’s childhood that really keeps it poppin.