My Saturday morning was dedicated to one thing and one thing only: Get that tote. Yves Saint Laurent’s worldwide distribution of their Manifesto booklet and accompanying tote only happens twice a year, and given the fact that only 2,000 were available per city, with Los Angeles participating for the first time, I knew I had to have a game plan.
After researching the extensive list of Manifesto distribution locations, my strategy was to select a place that I knew was going to be filled with YSL-illiterate passersby: the Hollywood Walk of Fame. Foot traffic here is primarily made up of tourists and unemployed actors dressed up in shoddy superhero costumes, so something told me that completing a survey to receive a screen-print bag from an European brand wasn’t exactly top of mind for them. I was right.
While meticulously scanning the crowded sidewalk in front of Grauman’s Chinese Theatre, I began to spot a few people nonchalantly carrying the tote like it was just another Hollywood freebee. Before I got flustered and tried to bribe someone to give me theirs (fashion people do the darndest things), I finally spotted the YSL street team, totes aplenty. After completing a quick survey that included questions like “What do you know about the Yves Saint Laurent brand?” and “How did you hear about the YSL Manifesto?” I was handed a tote and sent off on my merry way.
Inside the gold screen-printed bag was the spring/summer 2011 booklet covered in black construction paper, barring the brand’s upside-down logo. The first page includes an excerpt of an interview with YSL creative director Stefano Pilati, which you can see in full here.
The next pages are covered with a collage of reviews for the season’s collection, pulled from various publications:
I love this shot of campaign models Will Westall and Arizona Muse in the brand’s delicious new eyewear:
The booklet isn’t stapled or fastened, so pulling individual pages for your inspiration board is a breeze:
If you weren’t able to track a bag down this weekend, they’re already starting to pop up on eBay. Or you can just peep the digital version of the SS11 Manifesto here and use my stalking strategy next season.